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Senior Video Editor
Helped grow their YouTube channel to more than 9,000 subscribers and our Instagram audience to more than 13,000 followers.
Social Proof & Brand Legitimacy
Transforming viewer skepticism into consumer trust through authentic, unscripted winner reveals and community proof.
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Increased entry confidence, reduced scam accusations in comments, and boosted comment section sentiment.
Lead Generation & High-Converting Giveaways
High-energy visual hooks engineered to drive immediate votes, massive sweepstakes entries, and direct audience action.
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Total entries driven, link-in-bio click-through rates (CTR), and voter conversion volume during launch windows.
Cross-Platform Expansion: Shorts & Long-Form Strategy
Expanding brand reach beyond Instagram using fast-paced Shorts for audience discovery paired with long-form storytelling for high retention.
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YouTube subscriber growth rate, total watch hours, and view duration retention curves across short vs. long-form formats.
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